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| (1) Widely promote sales net, enlarge
the marketing force. |
| To produce according to sales conditions is an main
characteristic of Xinyang Companies. Although the company
had the self operation right of import and export in 1994,
it still export products through other foreign trade companies.
The sales staff of the company lack professional marketing
knowledge, and the company hasn't its own sales net, which
are the serious disadvantages for the company's long-term
development. Therefore, the important works for us to
do are: to buildup a sales team with high professional
quality, as well as an efficient employ system and inspiring
system. How to buildup the team? The key point is to hire
outstanding sales staff, for a good salesman can bring
the company considerable benefits. However, salesmen's
job-hopping are frequently in current job market, and
the resign of a salesman will bring great loss to the
company. Hence, it is an important task to employ good
salesmen and keep them working for the company. The first
thing to do is to set the employ standard, then candidates
are interviewed and hired according to the standards.
After that, the new employees will be trained and given
courses from learning the company, products, clients,
competitors, marketing skills to performing. During this
process, the salesmen's salary is a combination of solid
salary and commissions, which are designed to inspire
the salesman. |
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| (2) Employ new business methods to
enlarge the international market, try Electronic Commerce to
enter a wide market. |
| In a highly developing internet era, Electronic Commerce
( EC )is never strange to us. In brief, EC is the combination
of web and enterprise business ( EC = web + business ),
to operate business on the basis of Internet and computer.
Wuxi Xinyang Yarn Dyed Weaving Co., Ltd. is taking the
following steps: 1. To build a website on Internet, and
to advertise on Internet 2. To send products catalog and
other documents by e-mail, to launch market research by
e-mail The difficulty of using EC is not on technology,
but the conversion of ideal. So, we will working hard
to transform our conventional thoughts to adapt to new
methods. |
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| (3) With the development of our company,
we will divorce the foreign trade companies, found our own manufacture
export and import company. |
| The manufacture export and import company is a kind
of new foreign trade company, which is the trend of foreign
trade by taking the advantages of both traditional foreign
trade company and manufacture firm. There are 21 manufacture
export and import companies in Wuxi City at present. In
2000, the total export amount of the 21 companies is up
to RMB 370m, which contributes to the 52 per cent of the
manufacturers' export amount. The manufacture export and
import companies has a wider prospect than the traditional
ones. For example, Wuxi No.1 textile factory (WNOTF) has
greatly promoted its international market share and the
export amount by founding a export and import company.
On the other hand, WNOTF can take the advantage of low
cost extension by collect other firms products. In 1998,
WNOTF got the management right of Xinhua Xinfa Textile
Company, the export amount of which fantastically exceeded
RMB 100m. In such a way, WNOTF greatly axes its cost.
More important, that gives WNOTF the advantage of large
scale management, in 2000, WNOTF's export amount is USD38.48m
with a profit of RMB71m. |
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| Add:No.C-3,Yangming Economic Development Zone,Wuxi,Jiangsu,China |
Tel:86-510-88653200 |
| Chairman: Hua Jie Cheng |
General Manager:Hua Wei |
Fax:86-510-88653201 |
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